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Why do people smoke? Much has been researched and published about the dangers of smoking.
Why We Smoke, gives smokers, friends of smokers, social workers, public health representatives and medical experts a new look at America’s number one preventable cause of death. The film documents three important components of this topic: 1) smokers, 2) the experts who study them, and 3) the ways in which media and advertising has been, and is still, a major reinforcement of smoking behavior. Why We Smoke represents a unique experiment in a college media center by director, Susan Hogue. Eighteen Undergraduate students at the University of South Carolina traveled to meet smokers in their hometowns and researchers in the labs where they studied tobacco and nicotine. They also interviewed media experts who revealed the tactics of advertising to induce behaviors. View Why We Smoke trailer at this link. Why We Smoke is funded by the South Carolina Tobacco Collaborative and the University of South Carolina Department of Art and sponsored by Healthy Carolina and The Free Times. Consultants on the project include: Dr. Charles MacTutus (Chair, USC Psychology Department), Dr. Rosemarie Booze (USC Bicentennial Chair Professor in Behavioral Neuroscience), Dr. Steven Harrod (USC Associate Professor and Researcher), Dr. Oscar Lovelace (Family Practitioner), Dr. Phil Michels (Psychologist and Director of Behavioral Science, USC Medical School), and Frank Baker (Media Consultant).